By , that figure is project to increase percent to $6. billion according to The State of Influencer Marketing report.
The Digital Marketing Institute
CEO , Ken Fitzpatrick, believes that the role of influencer marketing will become more mainstream. “This is something that brands that haven’t us it to date are going to see increas use of. Specifically, how influencers intersect with video content and BB and BC.
In order to develop a successful foreign overseas data data strategy, you must first comprehend local laws and legal requirements. Determine your data requirements and set specific goals. Put strong data management and protection procedures into place with an emphasis on privacy and security. To support global operations, encourage cross-border team collaboration, make training investments, and make effective use of technology for data processing.
I think it’s going to be a more regular part of the marketing mix for brands than it has been in the past.” Influencer marketing can be very powerful for a brand. The key is to choose influencers who will not only help drive brand awareness but also align with your product or service.
It doesn’t have to involve big
Budgets and big names, micro-influencers (with between , and , followers) can also make a splash. A great way to leverage social mia influencers is to align with a social mia calendar . This will show you trending and relevant events that you can promote with influencers, such as Earth Day, International Cat Day, or Halloween.
Ultimately, influencer marketing will only work if you do your research and find influencers who bring authenticity and ‘realness’ to your brand. . , YouTube ad revenue rose 6 percent to $.6 billion compar to the previous quarter. The impressive growth was driven by increases in traditional TV advertisers, brand advertising, and direct response advertising.
As a platform, YouTube presents a
Huge opportunity for marketers responsive design techniques every designer should know looking to drive brand awareness. According to their CEO, Susan Wojcicki, the new YouTube Shorts format saw trillion views and in will test new ways for creators to make money through brand content deals and NFTs (Non-Fungible Tokens).
Historically, many marketers have been reluctant to post content on YouTube because they believe it has to be TV-quality video. But DMI expert Brendan Almack , Managing Director of Wolfgang Digital, believes that’s not the case.
For SMBs without a big creative
Budget, creating great video content can seo ebl be a challenge. But YouTube has invest heavily in automating some of that and there are a lot of tools Google provides that allow you to quickly build video assets to use as in-stream ads.” This opens up advertising to a larger pool of advertisers this year. “YouTube has now mov down the funnel.
It us to be about branding or brand awareness, but Google has invest heavily in helping people use it to drive action, so there is now traction on YouTube. A lot of retailers have had great success over the last few months using YouTube to drive sales.”
The bottom line is don’t let
Your inexperience in creating video content keep you from YouTube. There is a lot of potential in and as a network, advertising on YouTube is still relatively cheap compar to other social channels. So, create a YouTube marketing strategy, grow your channel, and get advertising! . Instagram Video Explosion “In , Instagram’s CEO announc that they would be shifting their strategy to move towards more video-bas content.
With that we’ve seen developments in the app, including Reels and the integration of IGTV and fe into one product call Instagram Video,” said Alison Battisby, Social Mia Consultant at Avocado Social. This change is because.
Instagram notic that their audience
Respond well to video content and want to shift from being known as a photo sharing app, to being a major entertainment app. Instagram is also well aware of the growing popularity of and is expanding to compete with the video-sharing app. With the evolution of Instagram comes new video formats that they are experimenting with such as making stories longer and adding more effects to Reels.
There is also the option to convert Instagram Stories highlights into Reels clips and more video ad formats are available to buy in Facebook Ads Manager.
So if you’re thinking about
Your Instagram strategy for , it has to be about video content. You ne to think about how you can integrate more video, more Reels, more stories, more giveaways into your Instagram fe,” Battisby conclud. Improve Your Social Mia Marketing As you can see, there’s a lot going on in social mia marketing this year. Exciting new developments on YouTube and Instagram, as well as the rise of , present new opportunities for video content and advertising.
New partnerships with commerce platforms like Shopify mean that transactions will now be possible within social mia apps to offer a frictionless shopping experience. Not only that, influencer advertising continues to grow and is still a successful way to connect with your audience in a meaningful way.
Now is the time to implement some of these BC and BB social mia marketing trends to ensure that you get the most out of your social activities in . ( DMI ) Katalisnet is ready to help your business in creating marketing videos and podcasts .