Instagram is a powerful content marketing and audience-building machine. It has built brands and established many successful influencers, allowing people to become self-made social stars. Celebrities, entrepreneurs, models, and other professionals make a living on Instagram thanks to its sponsored posts. Instagram also has the second biggest engagement rate of social networks at 0.60 percent (lagging behind TikTok’s whopping 4.24 percent, but way ahead of Facebook’s 0.15 percent). The social network has just announced a rival to Twitter called ‘Threads’ that offers a “new space for real-time updates and public conversations” which may also offer new ad opportunities so keep an eye out! If you’re looking to promote yourself or your brand on Instagram and achieve a large and loyal following, check out these 8 useful and effective tips
Choose Appealing Aesthetics When it comes to Instagram, the aesthetic is crucial. It’s a picture and video-sharing website at its core, so image is everything. First, you need to adopt a general brand aesthetic on your account and stick to it. If you’re running a fashion brand, you want clean and sleek imagery. If you’re trying to promote a lifestyle brand, you should use brighter, eye-catching photos like yoga and athleisure brand Lululemon. Lululemon on Instagram Lululemon on Instagram If you’re following someone on Instagram, you’re doing so because they have excellent photography and interesting images. Upload your highest-quality photos to your public profile and make people take notice as soon as they surf your page. Make sure the aesthetics you choose are directly and authentically tied to your brand.
Find Your Niche
To effectively boost your following, you need to understand your target demographic. Gauge who your ideal followers are and how you want them to interact with your social media and brand. It’s good to be multi-faceted, but if you have a travel blog, you should be tailoring your content to entice fellow travelers (like National Geographic’s feed below). If your focus is on fitness, then you’ll be looking for exercise and sports enthusiasts with your fitness videos and diet tips.