The more views, likes, reposts and comments your video gets in the first hours after publication, the higher the chances of its further organic distribution, and completely free of charge. We have collected several ideas on how to create Reels on Instagram so that they bring benefits.
Introduce yourself and your business
In this video, it is important to vividly and special database dynamically tell your story, share personal experience and achievements. Show how the work process in your company is carried out from the inside – the office, employees, atmosphere. Share funny stories, interesting facts. All this will help the audience get to know and love you and your brand better.
Show the product creation process
Make a video that clearly shows how your product goes through all stages of production – from raw materials to the finished product. Reveal technological secrets, unique features and differences from competitors. This will create more trust and interest among viewers.
Before/after effect, backstage
Create a series of before-and-after videos tree planting action by student activity unit that show how an ordinary product is transformed into something special thanks to your work. Or show behind the scenes of the process: what happens behind the scenes, the efforts that go into it.
Packing orders
The process of packing and sending orders also deserves a separate video. Demonstrate accuracy, attention to detail, possible bonuses and surprises for customers. Such videos inspire trust and pleasant associations.
Instructions for use
Create a series of tutorial videos that clearly aero leads explain how to properly apply or use your product. Provide useful tips, emphasize the benefits for the user. Good instructions help avoid negative experiences.
Dress-up trends, masks, effects
Don’t ignore popular trends and tricks of Instagram Reel Stories: videos with changing clothes, using masks and special effects. They will help you create creative, memorable content that attracts attention.
The atmosphere of the store, office
Show the inside of the place where your employees work and where your customers come. This will make the brand more familiar, build a bridge to the audience. Demonstrate the work environment, the atmosphere.
Answers to questions
Create a section where you will answer the most popular questions of your clients and subscribers in the format of short videos. This will increase the involvement and loyalty of the audience, and help get rid of misunderstandings.
Customer Reviews
Publish video testimonials from real satisfied customers – the most convincing advertising. Ask them to share their impressions of using the product. Videos with grateful emotions strongly motivate other people to buy.
Menu of products/dishes
If you have an online store or a cafe/restaurant, make a video version of the menu with a demonstration of goods or dishes. This is an engaging and convenient way to introduce the audience to the assortment.
Attracting traffic
Don’t forget to place links and calls to go to your Instagram profile, website, and subscribe to other brand resources in your videos. This will help you convert your audience more effectively.
Debunking myths
Research what myths, stereotypes, or misconceptions your audience has about your business/product. And create a series of videos that dispel them by presenting the truth.
The main thing is not to be afraid to experiment, find exciting ideas, formats and presentation for content in Reels. The more creativity and value for the audience, the higher the engagement and effectiveness of promotion.
Reels Recommendations – How to Get There
Viral videos in Reels can get millions of views due to effective distribution through the recommendation system. How to use Reels to make your video go viral? You need to follow a few key principles:
- Come up with a compelling idea that will resonate with your audience. The content should resonate with their interests, be relevant and provocative.
- Briefly and succinctly, without unnecessary “water”, talk about the advantages and competitive advantages of your product or service. Brevity is the sister of talent in short videos.
- Ensure high-quality video shooting. Use modern equipment, proper lighting, clear picture and sound – this will increase the professionalism of the content.
- Carefully select musical accompaniment that creates the right atmosphere and emotional mood. The right music will increase the involvement of the audience.
- Apply trendy effects, filters, masks and video formats that are popular at the moment. This will increase your chances of “hooking” the audience.
And don’t forget to stimulate your subscribers’ activity: encourage them to like, comment, and share videos. High engagement at the start is critical for viral success.
Let’s sum it up
Using this tool opens up great opportunities to increase the relevance and usefulness of your account in the eyes of the audience. Reels will make your profile more alive, attractive and valuable to users. Short but catchy videos ensure high engagement of the target audience, growth of brand awareness and its promotion through Instagram’s recommendation mechanisms.
The key is to invest time, effort, and creativity into creating viral content that will resonate with people and scale your success in a relatively new, but highly promising format.
