By itorial Staff with No comments Digital InsightsDigital Marketing
Share this content
Technology platform Outbrain (Nasdaq: OB) and digital newspaper EL ESPAÑOL have announc an exclusive, multi-year alliance to maximize audience engagement and boost the group’s commercial revenues, thanks to the recent launch of the new advertising marketing company HATHOR Digital .
According to the press release sent to the mia today, Thursday, December 21, 2023, EL ESPAÑOL will incorporate Outbrain’s prictive technology, bas on artificial intelligence and machine learning, on all its websites, “with the aim of further boosting its monetization.”
For its part, HATHOR Digital
will have access to the most transformative and advanc digital monetization solutions on the market for its own network of publishers, increasing technological relevance and competitive advantage over its competitors.
“Thanks to this alliance, Outbrain advertisers will have access to more than 2.15 buy telemarketing lead million daily users and a very loyal and engag audience at a regional level, since EL ESPAÑOL is also the leading newspaper in 12 of the 17 autonomous communities (GfK DAM data October 2023),” the statement said.
What is includ in the collaboration between Outbrain and EL ESPAÑOL
The partnership between EL ESPAÑOL and Outbrain “includes the implementation of a complete set of full-funnel advertising formats that will engage users at different stages of their browsing: Contextual pre-roll video, In-article, Fe in the background of the article and Explore More formats to increase the duration of each session.
According to the press release
A “all Outbrain formats are design to integrate organically into itorial content, offering readers the most relevant recommendations bas on contextual and interest data and improving interaction with brands.”
For this reason, “the ads will provide a user experience design it concise and to the point try to for high engagement thanks to their prictive technology focus on optimizing formats automatically, dynamically and personaliz in content and design.”
The agreement between Outbrain and EL ESPAÑOL also represents “a significant agb directory step towards supporting sustainable journalism.” The reason is that “the implementation of Outbrain’s advertising solutions will not only increase the mia’s revenues, but will also ensure an ethical and transparent source of growth and development, crucial for maintaining independent and reliable journalism.”
