By ProBlogger Expert Jerry Low.

Google traffic is lucrative – there’s no doubt about that. Often, the most effective way to attract targeted traffic is to make sure uab directory your site is optimized for Google searches. As you may have already learned, winning that targeted traffic is one of the top strategies for making money on the web.

However (and this is a big however), depending solely on Google organic search is not a good business model. Google frequently issues algorithm updates. This can lead to webmasters/bloggers losing all their traffic overnight. You need to diversify the ways that you draw online users to your site. Sure, Google search is a big part of that process – but it isn’t the only way to do it. You can still rely on organic search, but don’t make yourself vulnerable to another algorithm update before you have time to optimize for it.

In fact, Google just released another Penguin update on September 23rd. Penguin 4.0 is supposed to be the final update of its kind. That’s because the algorithm will now run in real time, which means it will actually be updating on a continuous basis. How this may affect websites across the board remains to be seen, but one thing is certain: Business owners need to grow without being entirely reliant on the traffic from Google search.

This is the perfect time to revisit my previous post and explore more ways to grow without Google traffic.

What Happened to Me in 2012 Penguin Updates

I know firsthand how a business can be affected by an update to the Google algorithm complex.

My site, WebHostingSecretRevealed.com, was hit badly during the Google Penguin update in 2012. This forced me to rework everything from scratch again on a new domain: WebHostingSecretRevealed.net. Since then, I have been experimenting with different ways to pull in targeted traffic outside organic search.

You can read how Darren lost 80% of his traffic overnight and what he did about it here.

In previous posts, I have talked about some of the tactics I’ve learned and used to build a Google-less approach to attracting blog traffic.

In this post, we are going to dig wider and deeper for more Google-less traffic strategies.

Tactic #1: Content Swap

Previously, I’ve discussed how guest posting is the best way to build sustainable web traffic. This concept is still valid two years after I first talked about it.

Here’s an example:

I published a guest post on Blogging Wizard in April two years ago. The post somehow gained popularity, and Mari Smith tweeted about the post. This led to some new traffic and Twitter followers for me – not to mention building my authority in the niche.

The trick, again, is to guest post at the right place – Google PageRank or Domain Authority is never my main concern. What we want is influential blogs with real readers who will read and engage with your content. Guest post to build web traffic and your personal brand – not for Google PageRank.

Never underestimate how effective it is to reach out to peers and influencers. Getting the word out about your own blog is much easier to do when you can collaborate with other bloggers.

At this point, you might be thinking “But wait – researching for the right blog and reaching out to the right bloggers for guest posting opportunities requires lots of work!”

Well, what if we can speed up that process and write more (and eliminate a lot of that work)?

This is when Content Swap becomes the best tactic to use – the one that will help you to get the most from your efforts.

So, What Is Content Swap?

The idea of Content Swap came from Ken Lyons of Measured SEM.

While Ken was suggesting swapping updated 2024 mobile phone number data guest posts to build links, it may also work as a great way to bring more traffic to your blog. Without Content Swap, you must reach out to each blog and ask for a guest posting opportunity. This can be a tedious and time-consuming task.

When you employ Content Swap as a tactic, you are in the driver’s seat.

Guest posting opportunities will come to you instead of you being forced to seek them out endlessly. All you need to do is select the sites that meet your specific quality thresholds: You determine such details as the amount of traffic that meets your needs, how many social media followers the site should have, and other relevant factors. Then, choose those blog sites that fit your criteria.

Steps to take for getting started with Content Swap:

Set up a proper “write for us” page on your blog.

Explain clearly what types of guest bloggers you’re looking for (and make it clear that you want to swap content with them).

Share the page on your social media pages and forum signatures to increase the chances of being seen. You can also promote the page on Facebook to a specific audience (namely, those who own blogs).

Sit back and wait for guest posting requests.

(Self-plug #1: If setting up a “Write for Us” page is too much for you, you can swap content with us at WHSR.)

Tactic #2: Influencers Marketing

Now that you know about the ജാതകത്തിൽ വിശ്വസിക്കുന്ന തോറ്റവരെയാണ് എല്ലാ വകുപ്പുകൾക്കും വേണ്ടത് importance of exchanging content – and how much easier it is to do this by using the Content Swap method – you’ll still need to do some footwork while you wait for guest bloggers to respond to your “write for us” page. The kind of blogger outreach I’m talking about now involves targeting influencers. Doing this is a bit more time-intensive than placing a call-out to other bloggers on your own website. The time you invest in this strategy can yield repeated returns for you, however. It’s also a way to identify which bloggers might be the best to swap content with once those offers start coming to you.