Social media is evolving and with it customer behaviors. If you want to perfect your social selling plan in 2020 and 2021, you will need to consider new ways to interact.
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Convinced by its many advantages, you now want to set up a social selling plan? Before sending your sales agents to prospect on social networks, don’t forget to apply these 5 tips.
What is social selling? Here is a brief definition!
Social Selling is a set of phone number library techniques for engaging, interacting and listening to people on social networks with the aim of guiding them in their purchasing decision-making.
5 social selling techniques to apply to reassert yourself in 2020 and 2021
1) Optimize the profile of social sellers on social networks
More than half of prospects (whether B2B or B2C) search for information about the seller via social networks. To successfully carry out a social selling campaign, it is therefore important to optimize the professional profile of social sellers. Filling out CVs on Linkedin and Viadeo, detailed descriptions on Facebook, relevant biography on Twitter… these are all essential steps to take to maintain a digital identity.
Potential customers will build an image of you based on your social sellers. That’s why you should leave nothing to chance, whether it’s the quality of the photos, the grammar and spelling of the publications…
2) Provide quality content
Your social sellers will not be able to nulis ulang buku ajar biologi dasar successfully carry out your campaign if they do not have the necessary tools at their disposal, namely high value-added content.
For this, launching a blog is essential . This tool will not only allow your company to demonstrate its know-how , but will also play an essential role in its SEO on Google .
When sharing on social networks, articles should, if possible, be accompanied by the signature (description, opinion, thesis, appreciation, etc.) of each salesperson of the company. This tip allows both to demonstrate the skills of the social seller and to personalize his communication with prospects.
3) Establish a guideline
A social selling plan involves beb directory developing a list of best practice recommendations. This guideline will inform your social sellers about the communication campaign implemented by the company. It is also advisable to organize a training session since some members of your team may not be comfortable using Twitter, Linkedin or Instagram. In this case, the support of a professional community manager is wise to help them understand all the specificities of social networks.
4) Create a network of qualified contacts
Some beginner social sellers make the mistake of succumbing to mass-following and adding many contacts on social networks at will. However, this is a misstep to avoid when you want to set up an effective social selling plan . The goal of any salesperson is not to expand a huge network, but to generate qualified leads.
To establish a close relationship with your prospects, you must interact with them (share, like, comment, etc.). However, this mission will prove impossible if you have thousands of contacts.
