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CRM and automation
Another growing field relat to the use of CRM is the automation of processes, communications and some specific actions.
For example, automating feback emails to customers about receiving payments or confirming and closing an order.
These small precautions give greater security to the customer by improving their user experience without weighing on the shoulders of employees who would not be able, for example in the case of large companies with thousands of daily online purchases, to guarantee this service promptly.
Task management, and data integration .
Through data integration, it is whatsapp data possible to connect information from systems such as Google Maps, mobile cellular services, SMS text messages.
All this information can converge in
This collaboration between different resources allows an organization to communicate seamlessly with other sources and companies, such as crit agencies, to share customer information and expite service requests by bypassing phone calls or emails.
This level of integration enables organizations to increase their efficiency in providing customer support at every point in the customer journey and in managing internal work across teams.
Many CRMs today are in fact integrat deb directory with BPM (Business Process Monitoring) and offer options for defining priorities, distributing work with respect to resources and constantly monitoring progress.
4. Blockchain and data security
Another key aspect today, at the center of the discussion around CRM, concerns privacy management. Online users have become very cautious Nola optimizatu zure edukia bilatzaileetarako pllar page-rekin in the use and transfer of their data.
The suspicion is always that companies make improper and incorrect use of it. To overcome this now widespread resistance, the GDPR, the new European regulation to protect online users, arriv in 2018.
The issue of data management clearly also
Concerns CRMs. Technology today allows for the correct and consistent management of customer information, leads and company contacts.