Social proof includes user reviews and recommendations about a product or service. This content convinces other consumers and helps them with their purchasing decisions. Well-known forms of social proof are customer reviews and testimonials on websites and social media.
User moments are authentic experiences that users share while using a product. This content is valuable because it offers a personal look at how products are used in everyday life. Companies can stimulate user moments by encouraging customers to share their experiences through hashtags or photo contests. This helps companies
build an emotional connection with the
Crowdsourcing involves users in the content creation process by inviting them to contribute ideas, designs or content in exchange for rewards. This encourages creativity and community engagement. Companies can leverage crowdsourcing by hosting contests and showcasing user-generated content on their platform. This often leads specific database by industry to valuable content and increased loyalty.
Compared to brand generated content, user generated content has a number of clear advantages. Let’s start with some numbers:
According to Business2Community, millennials trust user generated content 50% more than brand generated content.
And these are just a few ያለ አይፈለጌ መልእክት ጥራት ያለው የኋላ አገናኞችን ያግኙ of the many claims and figures we came across online. The conclusion seems clear: as a company, you can benefit from the use of content created by your customers.
As we saw in the figures above, we trust our fellow human beings more than a company. And that makes perfect sense. Every company promises the very best, and we no longer fall for this.
By using user-generated content
you can show your followers that not only are you enthusiastic about your product, but that other customers also buy and use it. And this significantly increases the chance that you can convince potential customers.
In addition to the trust you build by sharing authentic content, the use of user-generated content also offers the opportunity to come up with fun and creative campaigns. By asking your customers for help, your access to content is endless, and aleart news with it your possibilities. Do you have international customers? Then you have access to product photos and experiences from all over the world. Customers can also often write very creatively and bring a new, personal tone of voice that can fit in well with more informal brands.
Nowadays, you are no longer limited to your own photographer, photo location and models, but you have access to the living room of all your customers. How nice to see your product in use in different countries? And how nice to see (often almost for free) dozens of ‘real’ models (your customers) in action with your product?
Here we come to another, big, advantage of user generated content. Content marketing is expensive! Creating your own content can simply be very expensive and time-consuming.
