Email and LinkedIn are two of the most powerful channels for B2B prospecting. Email is a must-have tool with an unbeatable return on investment (ROI), offering great reach and the ability to personalize messages at scale.
On the other hand, LinkedIn is the social selling platform par excellence, offering tools to establish direct connections with prospects and strengthen the relationship through social interactions.
By combining these two channels, you create a more robust prospecting strategy that engages prospects in different ways, on the platforms where they are most active.
Here are the main advantages of this combination
Improve prospect engagement
Reaching prospects through multiple channels increases the likelihood of engagement because each channel offers a unique way to communicate and connect.
Using multiple channels shows prospects how to build telemarketing lead that you’ve invested time in understanding them and reaching them in a targeted manner.
Improve response and conversion rates
By diversifying your touchpoints, you increase the chances of a response and reduce the chances that the prospect will ignore your message.
Understanding the prospect’s preferred channel
A multi-channel approach helps you determine which channel is most effective for engaging each individual prospect.
Step 1: Use ирии ҷамъиятӣ ва ташаккули emailing for B2B prospecting
Email is often the first point of contact with a prospect. Here’s how you can use it effectively:
1 – Create an effective email template
To maximize the impact of your email, start by creating an email template that grabs attention from the
very first line. The template should be
4 – Personalize your LinkedIn messages
LinkedIn messages should be short and to the point. Due to the character limit, you need to be specific and to the point. Use dynamic tags, custom images, and GIFs to make your messages more engaging.
READ ALSO: Ultimate Guide to Effective B2B Prospecting
Step 3: Integrate emailing and LinkedIn into a multi-channel prospecting strategy
Combining email and ao lists LinkedIn helps create a smoother, more engaging prospecting journey. Here’s how to structure an effective multichannel prospecting sequence:
1 – Example of a prospecting sequence
Day 1: Sending an introductory email
Send a personalized first email to capture the prospect’s interest and introduce yourself. Make sure the message is brief, relevant and engaging.
Day 2: Viewing LinkedIn Profile
After sending the email, view the prospect’s LinkedIn profile. This shows that you are interested in their business and may encourage the prospect to take an interest in your company.
