On December 3, 1992, the first SMS in history was sent with the message “Merry Christmas.” At that time, one of the most profitable and useful marketing tools in history was born . It has had updates, different versions, and, although it is still used, its main use is no longer communication between users. Mobile marketing welcomed SMS and MMS with open arms, something that continues to be the case today.
SMS has gone through many updates ranging from the inclusion of more characters to the arrival of multimedia content with MMS . Today we review the main advantages of both services and we finish by talking about the trend that wants to replace them: push notifications .
SMS, the kings of mobile advertising
SMS is still the king of marketing today . Its use as a method of notifications, warnings and advertising is well established in society, so it has become widespread as a B2P method rather than a P2P one.
Its advantages are quite clear and unique:
An opening rate close to 100%
Short and direct messages that users usually take into consideration
Possibility of including URLs to complement a Landing Page
Very low shipping cost
Their main disadvantage is the limitation when it comes to wanting to tell recent mobile phone number lead something. They are usually limited to 160 characters and do not allow the inclusion of sophisticated emojis.
MMS, the evolution almost in disuse
MMS was born before mobile phones had access to the Internet to this strategy is changing the way companies interact send multimedia content. Applications such as WhatsApp have left this service in oblivion. Not only is it expensive, but its quality is also far below that of any other.
Its main advantage is that it can send multimedia content along with text. Its disadvantages are mainly its high price and poor image quality.
Push notifications, an advancement linked to apps
With smartphones came apps and a little later push notifications . As b2c lead the owner of an app, you can decide to send a notification to users who have installed it. It appears like an SMS or WhatsApp message, but it has one major drawback.
