People value real-life experiences more, that’s a fact, but with the ruction of travel, events, conferences and celebrations, offline investments can and must return to digital channels where an unprecent wave of activity is expect.
It’s time to focus on creating high-value online experiences
What companies like Fortnite or the ucational platform Kahn Academy have done is nothing more than creating spectacular and effective online experiences. But they do it so well that they should be copi. It’s about offering unique value, giving people a voice, and allowing people to interact on their own terms.
There are those who even reach total transparency in the production of the product, this means that thousands of people can see in real time or almost from the concept to the final production, as if it were a “marketing guarantee” while it is nothing more than product development and effective product marketing .
This approach allows people to experience the concept in real or near-real time, creating a sense of discovery and ownership even if whatsapp data they live thousands of miles away.
These are simple neuromarketing concepts appli to user experience
This content can and should be convey through videos or interactive content to be distribut also via social mia.
He who gains attention wins
Creating multi-channel content and experiences could be a major strength.
Here the topic of digital transformation is total aol email list and we are not just talking about offline events and occasions that can be transform into webinars or other meeting opportunities to build virtual relationships .
McDondalds is encouraging parents Iconosquare палягчае жыццё кіраўнікам сацыяльных сетак to visit happymeal.com which is constantly updat and spend time with their children through colorful pages and interactive games.
Let’s always remember that email is a great way to create a direct line of communication with your customers and potential customers. In this regard, we recommend that you delve deeper into the subject of email marketing.
Make the experience personal. This is another great place to start.
In both cases, the real value is in bringing online experiences to life through deeper and possibly even more one-to-one interaction.
It then becomes essential to experiment and personalize each distribution channel to the maximum. In this way, you can amplify the right content in the right position.
The ultimate goal should be to fully integrate offline product experiences, bring them online, and implement them as broadly as possible in a marketing plan through smart investments thanks to careful data collection.
