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Author Image Posted By : xapdf 5 Oct, 2023

How to Create TikTok Content

 Every social media platform is constantly evolving, but Twitter stands out more than others. These days it’s never clear which way Twitter will change but with over 350 million active monthly users, there’s plenty of scope for connecting with wider audiences and boosting your brand awareness. In April 2023, the platform’s algorithm was released publicly, bringing with it a focus on community, authoritative subject matter, niche topics, and trustworthy content. Let’s look at what we know now about the Twitter algorithm and share some tips on how you can use it to your brand-boosting advantage.

What is the Twitter algorithm

The latest Twitter algorithm focuses on a cohesive mix of ranking signals including recency, virality, relevance, geographical location, and personal interests. This revamped set of ranking rules are, in many ways, several algorithms rolled into one. In addition to its evergreen ranking fundamentals, Twitter’s newly-visible inner workings have now shifted from a ‘black box’ (secret) algorithm to one that is now open-source. In a move made by Elon Musk towards the end of March 2023, it’s now possible to unlock the platform’s full marketing potential. Screenshot of Musk’s tweeted poll Screenshot of Musk’s tweeted poll After launching a poll on the platform some while back, the Twitter CEO discovered an overwhelming preference to make the platform’s algorithm more transparent. In this new open-source chapter for Twitter, anyone who wants to peek under the platform’s bonnet can do so on Github.

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But, while Twitter has made apparent moves to increase the platform’s transparency, not everyone agrees. In fact, many top developers have stated that parts of the open source code is vague and occasionally lacks context. While people may be polarized over its transparency, here’s what we do know about Twitter’s algorithm: Data aggregation: Key data is collected based on your Tweets, your followers, and your personal activity. The algorithm’s new data aggregation format, as outlined in Aakash Gupta’s Substack, curates insights based on your followers. But, what’s more interesting is the fact that its data aggregation parameters also take ‘likes’ and ‘bookmarks’ into consideration (a factor that can result in a 30x content boost). The algorithm also collects insights based on visual media (a factor that can earn your content a 20x boost).

Author Image Posted By : xapdf 5 Oct, 2023

How Do Social Media Algorithms Work

 Looking at the CPC which is typically a proxy for the cost of getting the user to click on the ad and visit your website, TikTok again offers value with CPCs being 30% cheaper. Read more: How to create TikTok content. Why Choose DMI? TikTok users are more engaged and less likely to leave the platform Beyond reach, advertisers are obsessed with how much users engage with their ads (like them, share them, comment on them). The Value of TikTok Advertising In this study, the Engagement rate on TikTok ads is 835% higher than Meta. This is likely due to the authentic nature of the ads on the platform, where they often don’t look like ads which leads to a far higher opportunity for audience engagement. Your chances of driving comments and shares are far higher on TikTok but one of the interesting features of this data is that users on Meta are almost three times more likely to actually click on an ad. So, why is that?

How TikTok ads are designed

TikTok ads appear like any other full-screen video on the platform, so they aren’t always immediately discernible as ads. In addition, TikTok’s mantra to advertisers in 2022 was – “Don’t make ads, make TikToks.” Perhaps another reason is that the TikTok algorithm is particularly good at showing users content they like or want so that users can’t bear to leave the app. The TikTok lost hour is real. Read more: Know what times are best for when you should post on TikTok. TikTok’s impact on sales So, for advertisers, TikTok is cost effective to reach and engage with an audience but more difficult to prise them away from the clutches of the algorithm than that of Meta. Ultimately though, the main reason advertisers use either of these platforms is to grow sales. How does TikTok perform here?

This is where things get tricky for advertisers.

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This is where things get tricky for advertisers. The return on ad spend (ROAS) offered by TikTok ads is 26% less than Meta, but still a very healthy 11x return on an advertiser’s investment. The Value of TikTok Advertising However, we’ve already outlined how users are less likely to leave the TikTok app (see table 2), which means that when measured directly, the cost per sale for TikTok is seven times that of Meta. That doesn’t tell us the full story though because we know that users are influenced by the ads that they see (but don’t click) on TikTok. According to recent research, 49% of TikTok users purchase a product or service from a business after seeing it advertised or reviewed on the platform. Take #TikTokMadeMeBuyIt as an example of its influence.

Author Image Posted By : xapdf 5 Oct, 2023

How to Use the Twitter Algorithm

. National Geographic Instagram National Geographic Instagram People will unfollow you once they either see content that doesn’t relate to them or don’t see consistency in your focus. Keep these things in mind before you start uploading content. Furthermore, keep your professional page professional, and leave your personal or random photos for your private, non-business account.The growth of TikTok has been phenomenal. The user growth that they have achieved in only 4 years, took Facebook almost 7 years.

Marketing on TikTok is becoming a must-have for brands.

Marketing on TikTok is becoming a must-have for brands. Still we can see that the challenge for TikTok (as it was for Facebook and every other social media app) is to make the shift from attracting an audience to attracting enough advertisers to make it a sustainable business. After all, advertising makes the World Wide Web go round. According to a dataset collated by Wolfgang Digital, it’s evident that while spend on TikTok has increased by 800% YoY, it’s still only a fraction of the amount spent with Meta (5% to be precise). Advertiser adoption has been slow, but is accelerating rapidly.

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Wolfgang analysed TikTok performance over the last year to see exactly what the advertising opportunity is. Here, Brendan Almack and Roisin Linnie of Wolfgang Digital discuss the results they found from that analysis. TikTok is cheaper than its competitors The first opportunity is the cost. Since user growth is outpacing advertiser adoption, there’s a massive cost efficiency for those wanting to advertise on TikTok. Here’s how it compares to Meta (i.e. Facebook & Instagram): The Value of TikTok Advertising CPM, which is an indicator of reach, is considerably cheaper on TikTok. In fact, it costs 2.5 times more to reach the same number of people on Meta.

Author Image Posted By : xapdf 5 Oct, 2023

The Value of TikTok Advertising

Instagram is a powerful content marketing and audience-building machine. It has built brands and established many successful influencers, allowing people to become self-made social stars. Celebrities, entrepreneurs, models, and other professionals make a living on Instagram thanks to its sponsored posts. Instagram also has the second biggest engagement rate of social networks at 0.60 percent (lagging behind TikTok’s whopping 4.24 percent, but way ahead of Facebook’s 0.15 percent). The social network has just announced a rival to Twitter called ‘Threads’ that offers a “new space for real-time updates and public conversations” which may also offer new ad opportunities so keep an eye out! If you’re looking to promote yourself or your brand on Instagram and achieve a large and loyal following, check out these 8 useful and effective tips

Choose Appealing

Choose Appealing Aesthetics When it comes to Instagram, the aesthetic is crucial. It’s a picture and video-sharing website at its core, so image is everything. First, you need to adopt a general brand aesthetic on your account and stick to it. If you’re running a fashion brand, you want clean and sleek imagery. If you’re trying to promote a lifestyle brand, you should use brighter, eye-catching photos like yoga and athleisure brand Lululemon. Lululemon on Instagram Lululemon on Instagram If you’re following someone on Instagram, you’re doing so because they have excellent photography and interesting images. Upload your highest-quality photos to your public profile and make people take notice as soon as they surf your page. Make sure the aesthetics you choose are directly and authentically tied to your brand.

Find Your Niche

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 To effectively boost your following, you need to understand your target demographic. Gauge who your ideal followers are and how you want them to interact with your social media and brand. It’s good to be multi-faceted, but if you have a travel blog, you should be tailoring your content to entice fellow travelers (like National Geographic’s feed below). If your focus is on fitness, then you’ll be looking for exercise and sports enthusiasts with your fitness videos and diet tips.

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