In any case, it will allow you to do effective. Marketing that will help you increase the sales of your wines. Which is ultimately what marketing should be for. How to measure. Results of your winery’s marketing actions You will be. Surprised, but controlling the results of your. Winery’s marketing is much easier than it may seem at. First. In fact, you only need to follow first thing you have to think about and the first thing you must define. Depending on the objectives you pursue, you will choose the marketing actions to carry out. Not the other way around, as is often done. On the other hand, you will have heard many times that objectives must be. Concrete, measurable and achievable. In addition, I would add that they must be objectives linked to. The income statement of your business.
Getting visitors to the website or fans on the
Facebook page are not business his. Is something that I like to do once I have ready the action. Plan that I will carry out to achieve the objectives that. I have set for myself. In this way. I define indicators for each of the marketing. Actions, so that I can have different variables that help Country Email List me assess not only the final results but also how they evolve and. If I am on the right track. through the sales statistics that you usually carry. Out in your winery, or through the different digital. Measurement tools that you use. I’ll give you an example so you can see it more clearly: Imagine that you set the goal of increasing the winery’s direct sales by 30% and to do. So you have decided to launch an email marketing strategy to. Attract visits to the winery, as well. As subscribers to the newsletter .A send them emails and finally. Sell them wine.
You could define the following indicators: Conversion
Percentage of the different email capture forms (the percentage of people who register after .Visiting the website and. Viewing each form) Number of new daily, weekly and monthly. Subscribers Number of weekly and monthly. Visits to the winery. Email opening rate Percentage of conversionto Bank Email List sales of the subscriber list (percentage of people who buy when. Receiving an email with product offers from the online . Store) Sales in the online store through email marketing. Sales during visits to the winery .You can easily obtain all of these indicators through the analysis tools of the email marketing provider you use, as well as through the sales data provided by the winery’s online store.