There are a lot of guides

Due to the lack of consistency in titling, it can be hard to identify the seniority of roles and, therefore, the rough salary bands that would be appropriate. Recent years have seen huge fluctuations During the COVID-19 pandemic, plenty of roles were made redundant. Events managers, experiential marketers and out-of-home (OOH) advertising executives all saw reduced employment opportunities as countries experienced lockdowns. On the other hand, SEOs saw a steep rise in demand for their skillset as more companies explored online trading. With lockdowns and restrictions ending, the levels of these roles changed again.

There are some critical complexities

Difficulties with marketing salaries  to marketing jobs that make it trickier to benchmark appropriate salaries. There is no industry standard DB to Data Unlike other professions, which have a national body and associated grades, there is no standardization for marketing roles. As such, it can be difficult to attribute salary bands inter-company. Job titles have little consistency A VP of marketing in one company could be the junior level account manager, but in another, the most senior marketer.

History shows that the DOJ

The potential outcomes are wide-ranging, and. While it’s impossible to predict the exact path this legal. Battle will take, one thing is certain: advertisers need to be prepared for Bank Email List change.  will have to fight an uphill battle to get a clear victory over Google. However, if the DOJ wins any of these lawsuits, the digital advertising landscape will forever change for advertisers and global users. Whether you’re working in SEO, PPC or somewhere in between, salaries are always a contentious subject. They can be hard to talk about, challenging to quantify and difficult to change. There are a lot of guides out there that help with salary negotiations, but in this article, I want to talk specifically about negotiating your marketing salary.