Email Subject Lines for Sales 5 Steps to Better Rates

If your subject line doesn’t compel people to open your email. It doesn’t matter how good your copy or offer is (which is why it’s also important to learn how to write headlines). So, let’s make sure your subject line is just as good as. If not better than, the rest of your persuasive writing. While there is no definitive right or wrong way to write an email subject line. There are some tips you can use to boost your current open rates. A study by Backlinko showed that the best email subject lines for sales are between 36 and 50 characters. In fact, this length outperformed short subject lines (1-15 characters) by 32.7%. However watch out for subject lines more than 70 characters.

Sales with Descriptive Language

As open rates begin to diminish above that length. If your subject line is too short, your audience likely won’t open the email. Because it’s hard to be specific in under 15 characters. When you write email subject lines for sales, you can’t afford to be vague. You’ll see the same advice when you study call to action examples. Those brief descriptions don’t give you a Fax Lists compelling reason to click, so they likely will perform poorly. On the other hand, short subject lines can be too specific and reveal too much too fast. Good email subject lines for sales use proper etiquette. Which is particularly important when sending cold pitches. Therefore, avoid writing in all caps and don’t add too many exclamation points.

Maintain Proper Etiquette

The only scenario where all caps might be appropriate is if you use them to emphasize a deadline. For example, this is the last email in Ramit Sethi’s sequence to sell his course on finding a dream job. Emojis are also becoming increasingly popular in the email marketing space. Though they also require appropriate etiquette. Search Engine Journal published Bank Email List a report after A/B testing emojis in their email subject lines. And it showed that seven out of ten campaigns with emojis received more abuse reports. This can be devastating for deliverability. So be sure to keep an eye on that metric if you choose to use emojis. In addition, the open rates for subject lines with emojis were actually lower than those without emojis.