What are personas good for? A well-designed shopify management persona will help you empathize with customers and make decisions based on their needs. You will get useful guidance for coming up with a new service or marketing strategy for your product. You can formulate sales arguments more easily. You will be clear about […]
We asked several smaller entrepreneurs about the strategies that have worked for them. Petr Ogurčák, who runs the recently opened bistro Etapa , Janka Plzáková from Udírna Plzák from Plzeň , Lucie Hančlová, wife of ceramist Cyril Hančl and Jan Bouška, director of marketing of fashion stores FreshLabels , talk about how to adapt to new conditions . According […]
How to choose the right assortment The focus of the shopify development e-shop is the most important step . Highly competitive segments such as electronics or fashion can be too challenging for a startup e-shop. Established and large e-shops have a huge selection of goods, they can afford lower prices and […]
What is affiliate marketing Affiliate marketing , also called shopify site design partner marketing or commission system, allows you to earn money by selling products of another company . It works on the basis of linking the websites of a specific brand (company) with pages that recommend the given service or product. […]
Google CSS program – what is it about? add a link from an article about google advertising This is a discount program that services runs as part of Google Shopping & Remarketing Ads . The impetus was the court case with Google, which came out of it in 2017 with a […]
