The founders of a company called present themselves as expert traders who teach customers how they too can become millionaires. In marketing messages, they say they have found a “bull market” in the COVID-19 pandemic. Accordingly, is Nathan the bear still with the Raging Bull? Update: Nathan Bear is no […]
You cultivate a reputation as you build your career as a creative writer. That reputation can make or break the quality and quantity of your writing projects. Have you ever dreaded a conversation at work because it’s difficult to talk with that other person? They could be hyper-creative and lack […]
Customer experience includes every touchpoint and interaction a customer has with a brand throughout their journey. This is not limited to the purchasing process but extends to the entire customer lifecycle, including marketing, sales, service and post-purchase support. How customers feel and are satisfied from these interactions is especially important […]
