According to research by Skyword, more than half of social media users periodically experience the syndrome of missing out. This term in English is called “fear of missing out”, the commonly accepted abbreviation is FOMO. This is a real “Internet disease” of our time. From this article, you will learn how to effectively use FOMO marketing to expand your target audience even with difficult market segmentation.
The Essence of FOMO Marketing
The Internet is literally full of events and offers that captivate, attract attention and awaken the desire to spend money. FOMO marketing is a psychological phenomenon, a unique technique. It involves special database the use of certain triggers, starting mechanisms that stimulate the desire to use the opportunity while it remains available and relevant. This tool awakens the fear of the Internet user to miss out on the proposed benefit.
There are many ways to use FOMO. Below we will look at the best techniques that actually work.
Limit your timeframes
Our whole life is a continuous deadline. And often decisions about purchases are made impulsively and spontaneously, under the pressure of the expiring time of a reduced price or other attractive conditions. The fact is that an offer with a limitation is perceived as more exclusive, valuable.
You can use this technique with a countdown timer or an announcement that a great discount or promotion is valid for a few hours, just one day, just one week a year, or strictly until a certain date.
Noticing the offer and its limited time, many visitors to online stores are afraid of not having time to make a purchase on time and missing something important. But the stated deadlines must be bincike mai mahimmanci za a observed so that buyers do not notice the catch. Do not extend the discount period and do not end the promotion earlier than promised. Also, do not use an “infinite” timer. If the visitor understands that the countdown starts with each new visit to the site, he will not only not want to make a purchase, but will also experience negative emotions.
Use social proof
Social proof is rightfully considered one of the most effective marketing methods. And it demonstrates its power to a greater extent at the lower levels of the sales funnel – when the client is most ready to make a purchase.
Social proof can include several components. The most popular is reviews from real customers. Also, indicating the exact number of customers who viewed or purchased the product works well. And awb directory companies operating in the B2B format can use logos of famous brands that are already purchasing products or services as an option for social proof.