If you are a marketer, you surely already know how important it is to stay up to date with the latest digital marketing trends . And in our sector, the famous saying “renew or die” is truer than ever. So that you don’t become obsolete, today I want to leave you with these 10 cutting-edge trends to innovate in digital marketing .
Innovate or become obsolete in digital marketing
Innovate or die in digital marketing
1) Video is the new king
Still not convinced of the power of video ? Thanks to tools like Periscope or Facebook Live, this format is more popular than ever. If you want to innovate in digital marketing, it is absolutely essential that you lose your fear of video. And if you are still not convinced, take a look at these statistics!
Online video already accounts for 50% of mobile traffic
60% of marketers use video in their marketing plans and 73% plan to increase their use.
According to a report published by Forrester, including videos in an email can increase the click-through rate by 200 to 300%.
On Facebook, video posts have 135% more reach than photo posts.
2) Use the power of programmatic marketing
Programmatic marketing is a new paradigm that has revolutionized the purchase of digital media. Before, launching a banner campaign was like killing flies with a cannon, but now we have sophisticated systems to hit the target of our ideal consumer.
Programmatic marketing
a trend in digital marketing that allows you to target the Europe Cell Phone Number List of spaces based on the consumer and not the medium , with much greater precision. Thanks to this system, it is possible to make purchasing decisions in real time and use sophisticated algorithms to predict where we can achieve better results with our impressions.
Example of a call to action in Hubspot
3) Talk to your audience
To innovate in digital marketing, there is one trend that never goes out of fashion: the creation of communities around your brand. In reality, this strategy is an updated version of “word of mouth”: the aim is to create a group of customers and fans of the brand who promote its products.
4) Customize, personalize, personalize
If there’s one thing that characterizes digital marketing today, it’s precision . We have more WhatsApp Directory than ever before, so why not use it?
The first step to be able to achieve good personalization is to know your ideal client or clients . There is no BT Leads in launching millions of impressions if those impressions do not reach people with the potential to become your best clients.
