If you use Google AdWords, there is one magical concept that you need to know like the back of your hand: the Quality Score . This indicator is the key to getting your ads to the top of the search results and getting more clicks at a lower cost. That’s why today I want to share its secrets with you.
5 ways to improve your Google AdWords Quality Score
How does Quality Score work in AdWords?
Simply put, Quality Score
AdWords is a score from 1 to 10 that determines how good your ad is based on user experience. The higher this score, the better your ads will rank and the lower your cost per click (CPC).
There are three main factors that affect
Expected click-through rate : This metric is intend to reflect the likelihood that users will click on your ad when it appears in their searches.
Ad relevance
The more closely related an ad is to your keywords, the more relevant Google will consider it to be. This is a very important factor to consider when creating your ad groups.
Landing page experience
This factor goes beyond the ad itself, as it assesses the quality of the landing page that users land on after clicking. The key is that it offers a good user experience. Therefore, aspects such as clarity, loading times and Asia Mobile Number List to different devices are valued (one more reason to make all your websites responsive!).
Google recently introduced a new metrics column that allows you to track
Quality Score in more detail. You can add information about each of o each other and to BT Leads them into account when writing yoabove factors as an additional column to keep track of them at a glance.
Now that we’ve reviewed what quality
1) Use small ad group
Typically, Google recommends 15-20 keywords per ad group, but in most cases this Telegram Database Users File is excessive. On the other hand, there are those who recommend having only one keyword per ad group, but this is a bit low.
