When deciding on digital advertising investment for 2018 , it is necessary to address two different needs. On the one hand, we have to be up to date and invest in the tools that will stand out during the next year, but on the other hand, we have to make solid bets and not get carried away by the latest fad.
Investment in digital advertising 2018
This is certainly a complex decision, so it is best to make it well in advance and America Cell Phone Number List the collaboration of the entire team, although the final decisions are made by the marketing director or CEO .
To help you start thinking about
Digital advertising in 2018, today I am going to share with you some of the most interesting opinions and studies on marketing investment for the near future.
Trends for 2018: Winter Olympics
To start, let’s look at the latest forecasts on advertising investment in 2018 made by the multimedia agency Dentsu Aegis:
In 2018, digital ad spend will surpass
TV for the first time
This is news we’ve been waiting for, but it’s no less important. In terms of percentages, TV will account for 35.9% of spend and digital advertising 37.6%. According to the agency’s CEO, Jerry Buhlman, “We’re reaching a point of no return in ad spend. We’re seeing digital overtake TV, mobile overtake desktop, and paid search take over the print world.”
Within digital advertising in 2018
the most prominent sectors will be BT Leads video (with a growth of 32.4%), social media (28.9%) and programmatic buying (25.4%). Take note when allocating your budget!
Of course, campaigns designed for
By mobile devices will continue to be a success in digital media . Global advertising investment on mobile devices will reach 116.1 billion dollars in 2018. In fact, according to forecasts, mobile devices will account for 56% of digital advertising investment, surpassing desktop computers.
Overall, we are set to close 2017
With a decline in advertising spend, from 4.8% to 3.8%. This Email Directory is set to improve in 2018, as events such as the Winter Olympics and Paralympics and the FIFA World Cup are expected to create new opportunities for advertisers.
