Many people confuse PR with advertising, not knowing that these are two completely different disciplines. That is why today we will talk about PR: what it is, how to use it, and what is the difference between public relations and marketing.
In short, PR is a discipline whose methods
are at creating and maintaining email data relationships between a brand and the public. Company image — managing the reputation of the organization. Yes, yes, image and reputation are not the same thing on the analysis of the brand’s reputation, a further PR strategy is built in order to correctly form a positive image in the minds of consumers.
This includes charity events, social activities
and projects. The main topics that are using this method are ecology, protection of flora and fauna, financial assistance to foundations, that is, what is for the benefit of the world.
A whole team or PR agency is in image development. But who is a PR person, exactly A PR manager is a specialist who helps strengthen a company’s image in the public. He or she collaborates with potential clients. The shareholders, organizations, government agencies, charitable foundations, and many others in order to properly build a brand’s reputation and image.
This is classic PR that creates paid search: price based on roi a positive brand image and builds trust with the audience. When forming white PR, specialists provide only reliable information that shows only the advantages of the. This type of PR is often used by competitors to damage the brand’s reputation or to increase audience interest by creating provocations.
This is the promotion of a product uab directory and image using unverified sources. White and black PR are intertwined here. This method also includes reviews from company employees, i.e. subjective opinions. These are scandalous events, sensations, work of paparazzi. In particular, these are shocking facts, insults, critical statements and candid photos.
Let’s start with the fact that historically brown PR originates from the brown uniform of the army of Hitler’s Germany. It is logical that here we are talking about something scandalous – about propaganda, radical nationalism, populism and justification of fascism.
